So tomorrow is the Homebrew Korea “Brew Your Best Fest” in Gangnam, Seoul. Now that the (tasty, tasty) India Pale Ale Ryan and I brewed is finished it’s time to attach a label to our beer.
The name of our beer is Hombre(w) India Pale Ale. It’s a fairly cheap pun, if you haven’t noticed. My mom sent a rough sketch for the logo, and my friend Carlotta in San Francisco traced it into Adobe Illustrator for me. I did the coloring and the placement. This is the final product:
Oddly enough, this isn’t the first time I’ve made an alcohol label. Back in July, when I was desk-warming during summer camps, I made a mock soju brand called “Broju.” It’s supposed to be designed for bros who like drinking soju. For those who don’t know, soju is a traditional rice whisky distilled in Korea that’ll give you a nasty hangover if you don’t watch it.
I made two different labels. In Korea, Jinro Soju (the country’s biggest brand), comes is two different bottles; Original comes in at 20.1 percent ABV while Fresh is a paltry 19.1 percent. As you can see, the Extreme and Kick-Ass bottles reflect the same sort of principle.
The original plan for Broju was to make a fake 30 second TV spot, but that never transpired. Nothing says “bro” more than two businessmen giving each other a high-five. So all I have left is the fake label. Oh well, I had fun making it.
John is a Technical Success Manager at WP Engine. Before moving to Austin, John lived in South Korea and China for the better part of four years. His life as an amateur Chinese web censorship expert, traveler, map nerd and beer geek can be found on this site.